Privacy Policy

ShopSoftGraphic (“we,” “us,” or “our”) operates the e-commerce website shopsoftgraphic.com. We are an online retailer specialising in graphic and printing products. This Privacy Policy governs all personal information collected through our website and any accompanying services, communications, or transactions.

By browsing our website or placing an order, you acknowledge that you have read and understood this policy. We encourage you to revisit this page periodically, as practices or legal requirements may lead us to revise it.

The types of personal information we gather depend on how you interact with our website. Below is a breakdown of each category:

Identity & Contact Details

When you create an account, complete a purchase, or reach out to us, we collect your name, email address, phone number, billing address, and delivery address. These details are needed to process your order and communicate with you.

Transaction Records

We maintain records of your purchases, including product names, quantities, prices, order dates, and any returns or exchanges. This history allows us to resolve disputes, honour warranties, and provide accurate order support.

Technical & Usage Data

When you visit our website, we automatically receive your IP address, browser type, device type, operating system, pages visited, time spent on pages, and referring URLs. This helps us diagnose technical issues and understand how our site is used.

Payment Information

Marketing Preferences

If you subscribe to our newsletter, we store your email address along with your communication preferences so we can send you relevant content and allow you to manage your subscription easily.

We gather information through three primary routes:

• Directly from you — when you register, check out, fill in a contact form, write a product review, or subscribe to our mailing list.
• Automatically — through cookies, log files, and analytics tools when you navigate our website.
• From trusted third parties — such as payment gateways confirming transaction outcomes or shipping carriers providing delivery status updates.

We will always tell you when providing information is mandatory (e.g., delivery address to ship your order) versus optional (e.g., phone number for delivery notifications).

We process your personal information only for legitimate, clearly defined purposes:

• Processing and fulfilling your orders, including shipping and delivery coordination.
• Sending order confirmations, dispatch notifications, and delivery updates.
• Providing customer support and resolving queries or complaints.
• Detecting and preventing fraudulent transactions and unauthorised account access.
• Improving website functionality, product range, and overall shopping experience.
• Sending promotional emails and offers — only when you have explicitly opted in.
• Complying with legal and regulatory obligations applicable to our business.

We do not use your data for automated decision-making or profiling that produces legal or similarly significant effects on you.

We do not sell, rent, or trade your personal data. We share information only in the limited circumstances described below:

Service Providers

We engage trusted third-party companies to help us operate our business — including payment processors, logistics and courier companies, email delivery services, and website hosting providers. These partners are bound by confidentiality obligations and are permitted to use your data only to perform services on our behalf.

Legal Requirements

We may disclose your information if required to do so by applicable law, court order, or government authority, or where we believe disclosure is necessary to protect our legal rights, prevent fraud, or address an emergency affecting personal safety.

Business Transfers

Should ShopSoftGraphic be involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before such a transfer if this policy would materially change as a result.

Our website uses cookies — small text files stored on your device — to provide a smooth browsing experience and understand how visitors engage with our content.

Types of Cookies We Use

• Essential cookies — required for core functions such as maintaining your shopping cart and keeping you logged in.
• Analytics cookies — help us understand traffic patterns and identify popular pages so we can improve our site.
• Marketing cookies — used to show relevant advertisements and measure campaign effectiveness, only with your consent.

You can manage or disable cookies through your browser settings. Note that disabling essential cookies may affect the functionality of your shopping experience. For full details, please see our Cookie Policy.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Specifically:

• Account information is kept for the duration of your active account. Upon account deletion, we remove your data within 30 days, except where retention is required by law.
• Order and transaction records are retained for up to 7 years to satisfy tax and accounting obligations.
• Marketing communication preferences are stored until you unsubscribe or request deletion.
• Technical log data is typically retained for 90 days and then purged.

Once data is no longer needed, we securely delete or anonymise it in a manner that prevents reconstruction of personal information.

Depending on your location, you may have the following rights over your personal data:

• Access — request a copy of the personal data we hold about you.
• Correction — ask us to fix inaccurate or incomplete information.
• Deletion — request the removal of your personal data, subject to legal retention obligations.
• Portability — receive your data in a structured, machine-readable format.
• Opt-out of marketing — unsubscribe from promotional emails at any time using the link in any message or by contacting us directly.
• Restriction — request that we limit how we process your data in certain circumstances.

To exercise any of these rights, please contact us using the details in Section 12. We will respond to all verified requests within 30 days.

Our website and services are intended exclusively for individuals aged 18 and above. We do not knowingly collect or solicit personal information from anyone under the age of 18.

If we become aware that a minor has submitted personal information to us without appropriate guardian consent, we will promptly delete that data from our records. If you believe a child has provided us with their information, please notify us immediately so we can take appropriate action.

Protecting the data you entrust to us is a core commitment. We implement a range of technical and organisational safeguards, including:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Strict internal access controls, ensuring only authorised personnel can access customer data.
• Regular security assessments and vulnerability monitoring.
• Secure, encrypted storage of sensitive data at rest.

We may revise this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify registered customers by email.

We encourage you to review this policy periodically. Your continued use of our website after any posted revision constitutes your acceptance of the updated terms.

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is handled, please reach out to us. We are committed to addressing your enquiries promptly and transparently.